…I’d done all these part time jobs, which had helped me learn more about people and communications.
Things like my lawn mowing round taught me a lot about the psychology of pricing things. Where a rich family will pay a lot more even for a small lawn to be mowed, than a budget conscious family who had a large area, they might want to pay a lot less. I could tell there were a lot of clues; the car they were driving, the clothes they were wearing, the way that they approached the negotiations would often indicate to me where I should be pricing the job.
Then I learned other things like referral marketing. When I’d mow the lawn at one house, I’d knock on the door of all the neighbors and say, “Hey, listen I’m just mowing the lawn next door, would you like me to do yours as well for 20 bucks?” Because they’d already heard the lawn mower and they’d already gone through that process of, “Oh, I’ve got to mow our lawn, it’s getting long, and I don’t want to do it.” It was like this gift from heaven (for them). Some guy at the door wants to mow my lawn for 20 bucks. I ended up having a whole street.
At this time I learned another valuable lesson, and that is that if you have all of your eggs in one basket, it’s easier for someone to step on it. A developer bought that block and knocked down all the houses. I lost all my clients in one go”.
“This is just one of the brilliant entrepreneurial stories shared by James Schramko of SuperFastBusiness.com in his section of the new book “Mindset, Marketing & Money”. Get your copy of my new book via Amazon UK here today! (Amazon US here).