Nicola Cairncross is a 3 x Author,, Speaker, Podcaster & founder of her 2nd six-figure startup, ClicksAndLeads.com.
In this video she talks about what makes some clients succeed with Facebook Ads and some not so much.
She also (with full permission) shares some results her client Lisa – who has patiently tweaked her back end sales funnel – until she’s now very close to breaking even on the front end sale from cold traffic – a wonderful place to be!
Nicola’s company ClicksAndLeads is bringing Lisa clicks for 6-7p and new leads (hundreds of them a day!) for around 17p (about 22 cents).
Resources: Nicola’s own Profit Calculator so you can work out if paid advertising could work for you.