Is THIS Thing The One BIG Thing?

Why do we all have this insidious expectation that “this one thing” will be the one big thing that brings “overnight success”? I talk about that and share the moment I get photobombed by a whistling fisherman whilst recording on the harbour arm in Stoupa!

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Clicks And Leads is a “tongue in cheek” digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Some of the insights shared in this week’s Vzine…

So today what I want to do is talk to you about something that Gary Vaynerchuk’s been mentioning a lot recently, he’s been talking to lots of young people about it and it’s this thing of patience and of us all expecting things to happen really, really quickly.

You know I’ve been online for about 20 years. And YouTube came along in about 2006 and if I have carried on putting videos on YouTube I would have a massive following by now. But because I put up a few videos sporadically and then I didn’t continue with it, I wasn’t systematic with it. Nothing really happened with my YouTube channel.

Well not much, I say but I had about 50,000 views and I’ve got about five hundred odd subscribers. So all of that happened without me paying much attention. But it has happened over the last 10 years or so.

So you have to remember that these things take time and consistency is really, really important. In one of the YouTube videos I was watching today, they were saying that YouTube rewards consistency.

So the things you’ve got to watch out for is making sure you’ve got a good title on your video, making sure that your video is uploaded with the title in the title of the raw video, as well as the title you give it on YouTube. They’re not paying so much attention to tags anymore but they are paying a lot of attention to the content of your captions so it’s really important that after you’ve uploaded a video and it’s had time to process, that you go and check the captions. The transcription, also known as captions, of your video.

And then you know they’re taking a lot of notice of that for SEO, so that you make sure that your key phrase is in the title of the video, the raw file of the video, the first line of the video and the last line of the video. That’s really important, that’s just basic SEO and you do that for your blog post as well. So I wanted to really talk about today was this thing of consistency and patience. Because I know – I do it myself.

Whenever I start a new marketing initiative and I think it’s going to be the one, I think it’s going to be the thing, I think it’s going to be the thing that makes all the difference. Whereas actually Gary Vee put it very well in one of his videos just recently, he says you don’t come along and expect to just throw up a prefab and for it to stay around forever. What you have to do is you have to think of your marketing efforts as a series of bricks that are going to build a good solid house that lasts forever.

Now I want to show you some of these fabulous houses here, because there’s one over there, that’s really particularly lovely. There you go, that’s one lovely house over there. This is the other house that I love very much which has been there for a long long time. You can see that, these houses were not built recently, they were probably built a hundred years ago.

Now I’m just guessing, but these houses were built to last. They really were, they were built to be handed down generation to generation. And actually that’s what we should be thinking about doing with our marketing efforts. And so what we’ve been doing this week is turning the week vzine into a video podcast which is going to go to iTunes and we’re also taking the audio out of the vzine. And we’re going to turn that into an audio podcast so it will go onto my website and I want to keep iTunes.

It’s already going on to YouTube in the form of the Vzine itself and it goes on to Facebook and it gets shared all over the shop. So this is what you need to be thinking about doing and this is what I cover in my course “Be Everywhere Online” because you can produce one piece of content once a week and then you can leverage it into all these different platforms and you don’t even have to do it yourself. This is this this is the kind of thing that can be outsourced.

You create the original content every week, you put your personality stamp onto the content you’re creating and then you create tick lists that your VA can follow. So you really can be everywhere online in under two hours a week. I think even less if you get it right. So two things consistency patience and leverage and creating one stellar bit of content that you hope is going to be of interest to the viewers to your listeners and your watchers. And then just leverage that over every platform.