I’ve been online for 23 years now and I’ve seen a lot of ‘next big things’ come and go. And I feel the excitement too when something else comes on the market and everyone thinks it’s going to be the one big thing that makes all the difference.

What I’ve discovered in 23 years of marketing online is that there’s no ‘next big thing’. It’s an accumulation of all the little things.

So if you take the best of what comes along and incorporate it into your marketing, if it makes sense for you, then eventually all those next little things will add up into the next big thing.

And the next big thing is you making a success of your online business.

In fact, you might look like an overnight success but you’ll know the truth.