Back from Las Vegas, Nicola now has to get to grips with all the new contacts, business opportunities and ideas for new projects. What to do first? How to make sure nothing slips through the gaps? She shares how she prioritises everything she wants and needs to do. With more video extracts from the week, including an impromptu solo performance from Scott Page, saxophonist and rhythm guitar player with Pink Floyd, Supertramp and Toto.
Clicks And Leads is a “tongue in cheek” digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.
On the blog
- What Does Success Mean To You
- What To Do With Your Goals
- Beating Resistance – Tip 1
- Beating Resistance – Tip 2
- What You Focus On Increases
- Masterminding in Vegas
- Customer Service: Good, Bad & Ugly
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Okay, welcome back everyone. So, Nicola here, and I’m back in Greece, and still reflecting on the week I spent in Las Vegas. It was just quite incredible. The thing I didn’t mention in last week’s vzine was how humble everybody was, how down-to-earth everyone was. I mean, one of the attendees was the saxophonist from Pink Floyd, Toto and Supertrapp and he was just the nicest man. He was just lovely, and so was everybody else. There was no egos at all. It was very much filled with an attitude of gratitude. Everybody there was so thankful and happy and grateful to be there. It was just the most wonderful, wonderful atmosphere.
And we had some really young entrepreneurs there as well. There was Allena, who’s just put her first book on Amazon, and she’s 11 years old. And also, Andy’s two children, Sarah and David were there. And Sarah’s about 16, and David’s 19, and of course he came away very fired up from the whole thing. So let’s talk about how I’m feeling this week in the middle section and how I’m dealing with everything I learnt and what I plan to do with it.
Okay, so this week in the middle section as always, I want to tell you what’s happening with me, and then try and draw a lesson from that that might help you in your business. So this week, I’m back from Las Vegas. I’m over my jetlag. I’m feeling a little bit run down from all the adrenaline that was coursing through my system. That’s the only excuse I can think of ’cause I’m sleeping well enough for it not to be jetlag anymore. I wanted to just talk a little bit about how I’m coping with the overwhelm of all the opportunities that came to me while I was in Vegas and how do you even begin to start?
I’ve come back to my usual workload, which is not onerous, to be honest, but I’ve now got to fit in all these new projects that I want to do and follow up with all the great people I met. So how do you do that? What I normally do is go about it by listing everything and putting it into a grid, a four-square grid. And, top left-hand corner of the grid is ‘important and urgent’. This is a Stephen Covey: “Seven habits of highly effective people.” So you might recognise it if you’ve read that book. And top right-hand corner is ‘urgent but not important’. No, I lie. It’s ‘important, but not urgent’. And then on the bottom left-hand corner, it’s ‘urgent but not important’, and then the bottom right-hand corner is ‘not urgent, and not important’.
So you try and categorise your tasks like that and obviously, you do the important and urgent stuff first, which is recording this vzine for me, because I really was very bad when I was away. I just couldn’t make myself do it at all. I just never seem to have time, I never seem to be in the right place, I never seem to have the energy, or, y’know I was just firefighting all my energy levels all the time. Yeah, so catching up with the vzine is important and urgent. Catching up with podcast editing, catching up with Write Club, my hobby podcast I do with the girls. So those are all really urgent things, and important too.
Moving on to the important but not urgent things. Now these are the things that have a severe danger of slipping through the cracks, and I’m absolutely determined they’re not going to this time. So I’m really setting up meetings on Zoom to talk to people, I’m following up by email everyone who said that they would be interested in working with me, or joining my membership, or finding out more about Be Everywhere Online. ‘Cause I presented that at the Mastermind and lots of people were really interested. So that’s what I’m doing.
I’m trying to let the important but not urgent things not slip through the cracks and I’m also trying to work on my two projects that I want to resurrect or get going, which I was totally inspired by all the other personal development people there. I want to get Swagger and Soul going as my personal development brand, and talking about how to get over bereavement, how to get over an empty nest syndrome, how to start putting the rest of your life together if you were in either of those situations. Or both, as I was. So yeah, that’s one.
And that other thing I was inspired to do was relaunch The Money Gym. I’m going through the audios at the moment one a day and editing those to make them really much more polished and then I’m going to get it on Audible, and then I’m going to relaunch The Money Gym. I’m going to write the ‘missing chapter’, I’m going to call it, because I want to bring it bang up-to-date with all of the new asset classes that people can invest in nowadays. So, very fired up as you can tell, and very determined to do things in the right order: important and urgent, followed by important but not urgent, and everything else will just have to wait.
Okay, so what’s on the blog and the podcast this week?
Let me just check my notes. Okay, on the ownitthepodcast.com, which is now jumping in and out of the top 40 on What’s Hot. It’s very exciting. As well as, we were in the running for the Best Podcast of the Year Award, but we didn’t win that, so nevermind. We’re jumping up the charts on iTunes, that’s good. So episode 226, it’s “Boobs, Babies and Business.” Yes, it might be a bit ‘clickbaity’, that title, but it was all about how one lady went from being a teacher and a mom of very tiny tots, to becoming a co-owner of a bra shop. Well lingerie, to give it its full title, and she tells us how that all happened and how she dealt with that and how she coped with all of it. A really great story it was, too.
Episode 99 of the vzine, which was last week, I share some clips of what went down in Vegas. I also talked a bit more about masterminding in general and how you can put that to work for you. So check that one out. You can see everything is always on the blog at nicolacairncross.com/blog, which will soon have a brand new look. I’m very excited about that.
Speak to ya soon. Bye.
Creative Direction & Video Editing
Drone footage of The Mani
Drone Footage of Shoreham by Sea
Scott Wright Photography
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