You need to actually have a physical mechanism for making an offer.

Now it’s very unlikely you’re going to make a sell straight from a video like this. You need to encourage people to come and download some sort of free offer.

So I’ve got my books. I’ve got free videos you can watch. I’ve got webinars you can watch. And if you come out to nicolacairncross.com you’ll find all of that over there. But I work very hard in to getting people to know, like, and trust me so at the point when you can see one of my offers you’re likely to give it a watch.

I do a lot of my selling of my products and services through webinars because I like to be able to educate people. As well as telling them how they can best work.

Some people like to use sales pages and in fact a compilation of the two is good. And audio people like to download the audio to listen to later.

So you need to think about the actual physical mechanism of how you’re going to make your offer to your perspective future customer.

My name is Nicola Cairncross and I can help you market your business better online. Find out more and get my new book at http://NicolasBook.com