A lot of people hire a business coach because they want someone to become accountable to. Now I think that’s absolutely the wrong kind of thinking.
I think you should hire a business coach because they’ve succeeded already in doing what you want to do.
If you’re looking for someone to hold you accountable, then you’re doing yourself a disservice. You’ve got to become accountable yourself. You’ve got to care more about your success than anybody else does.
Somehow I’ve got this accountability inside me and I wake up every morning and I think;
What’s the one thing I need to do today to move my business forward?
I don’t look for external accountability, although I do sometimes invest in courses. I find that paying for tuition doesn’t make me accountable, but it does make me more likely to learn the thing I’ve just paid for.
Although you do have to be aware, as some people feel better just for having bought the thing. It fools their brain into thinking they’ve already done it! So watch out for that one.