There’s a very grand hotel near me in England that’s advertising for a Marketing Director, so out of interest, I went and had a look at their website, because of course, I used to own a hotel back in the day. I don’t know if you know that.

I had a look and I thought; Well this is really nice, they’ve had a complete refurb. But when I looked at their website a bit closer, I found some things that they could improve immediately.

One is that when you go to choose your date when you want to stay, you’re offered a price in the background, mine was £85, and then as soon as you click on that date and go through to actually book, somehow the price changes from £85 to £138.

I’m not absolutely sure how that happened but it made me feel ripped off, so that’s the first thing I’d change. I’d make sure that the prices are transparent.