As I say, I’m off to Australia to speak to 200 Amazon entrepreneurs. And one of the questions I often get asked are. How much should I give away for free? Well I think you should give away the farm, and never give anyone too much free information.

You’ll be limited on how much you can share by time, by their own sort of capacity to take in new information. And you never need to worry about giving away the farm, because it can only add value to someone’s life, and they won’t be able to go away and action it. You know, giving information is like having ideas. It’s worthless unless people can actually action it.

So, you give away the farm knowing that people won’t do anything with it and they’ll probably come back to you to get the help they need to actually implement what you’re talking about. You can never be too generous with your information. Just tell ’em everything.

My name is Nicola Cairncross and I can help you market your business better online. Find out more and get my new book at http://NicolasBook.com