If you’re offering a service, there are three different levels that you can offer.
The first one is DIY, where you teach people how to do it themselves. That is great, because it can be inexpensive and you’re empowering people, which I really like.
But often, it means that your customers or clients aren’t actually going to do the thing they’ve paid for you to teach them.
So the next level up is DWY – Done With You which is where you teach someone how to do something and you mentor or coach them through actually doing it, either on a one-to-one basis, or in small groups.
Now that is obviously, of necessity, a little more expensive, because it does involve your time but it’s also an affordable way for people to get mentoring, and actually, you learn a lot from the other people in your group.
The third level is DFY – Done For You where you offer to the service for them and would be a premium offering.
So how could you work up three different levels for your product or service, and give people what they want, what they need, and what they can afford?