In this series of blog posts, I’ll be answering the survey questions “What’s your biggest challenge with marketing online?” and “If I could wave a realistic magic wand, what do you think the solution to that challenge might be?”. As you’ll see, some answers were terse to the point of vanishing! Others, however, gave me more to work with!
Getting Seen & Heard
Marketing with a realistic budget and a strategy that works.
My Advice (based on the above)
There are lots of things that work but with a limited budget you need to focus on what works AND what is low cost or free (which means it takes your time, rather than your money). Facebook Live video from your page is awesome as is Instagram Live and both can be done for no investment of anything but your time and attention.
You can then upload the videos to your YouTube channel and learn a bit about key words so you can sprinkle those in the description and tags. You could even extract the audio and using iMovie or some other free editing tool, turn your videos into a podcast.