NicolaCairncross.com

Digital Marketing Consultant & Mentor

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Digital Marketing Challenge #004 | Getting Seen & Heard

Over the last few months over 600 people have filled in a short digital marketing survey revealing their biggest challenges with either getting started with internet marketing or with marketing their businesses online.  Respondents who completed just 2 x digital marketing survey questions, are now enjoying their free copy of my book “How To Market ANY Business Online”

In this series of blog posts, I’ll be answering the survey questions “What’s your biggest challenge with marketing online?” and “If I could wave a realistic magic wand, what do you think the solution to that challenge might be?”.  As you’ll see, some answers were terse to the point of vanishing!  Others, however, gave me more to work with!

In my survey, one of the first respondents said their biggest digital marketing challenge was:

Getting Seen & Heard
and you thought the possible solution to that is

Marketing with a realistic budget and a strategy that works.

 

My Advice (based on the above)

There are lots of things that work but with a limited budget you need to focus on what works AND what is low cost or free (which means it takes your time, rather than your money).  Facebook Live video from your page is awesome as is Instagram Live and both can be done for no investment of anything but your time and attention.

You can then upload the videos to your YouTube channel and learn a bit about key words so you can sprinkle those in the description and tags.  You could even extract the audio and using iMovie or some other free editing tool, turn your videos into a podcast.

If you don’t feel brave enough to get onto Live video, or even Audio via Anchor.com or podcasting, then blogging is your route forward.
Draw up a list of about 10-20 topics that your ideal client would find of interest and blog about them, giving solutions, how to lists, refer them onto good websites etc.  Or set up a simple survey and drive paid traffic to it, like I did,  You’ll soon have lots of topics to blog about!

How I Can Help You More Specifically, Going Forward

Obviously that’s just a quick bit of advice based on what you’ve said in the survey, if I got to know you and your situation better, I’d be better able to help more specifically.
To that end, I also just wanted to make you aware of two new things that might help you going forwards, which are…
1.  My free App which is now available to download for iPhones / iPads / Android – click the pic to download here
This allows you to ask my advice via any social media platform anytime, from anywhere, from your own smartphone or tablet.  Get my help on the go!
2.  The new Inner Circle mentoring membership – the VIP waiting list has just opened to the general public.
If you join as soon as it opens, the membership area is easily accessible via the App and there, for just $79 a month, you can get my UNLIMITED help with your marketing and online business.
Join the VIP waiting list here.

Are You & Your Business Ready To Shine Globally?

Do you have a “real world” or online business but feel that you are playing too small and you want to shine (and sell) globally? The one thing that can make a major difference is having a multi-platform social media presence online. But who has the time, right?

Well, would you be interested to know that I create my entire multi-media social media presence in under 2 hours work a week? Yes, that includes the Blog, two Podcasts, the Vzine, YouTube, iTunes, my Facebook Page & Profile, Twitter, LinkedIn, Instagram and Snapchat.

Click here to register for my FREE Webinar, Blueprint & Ticklist so that you too can discover how to “Be Everywhere Online” so that you can quickly and easily build your brand, expand your authority and attract your ideal customers & clients globally – without you having to do all the work!

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