Over the last few months over 600 people have filled in a short digital marketing survey revealing their biggest challenges with either getting started with internet marketing or with marketing their businesses online.
Respondents who completed just 2 x digital marketing survey questions, are now enjoying their free copy of my book “How To Market ANY Business Online”
In this series of blog posts, I’ll be answering the survey questions “What’s your biggest challenge with marketing online?” and “If I could wave a realistic magic wand, what do you think the solution to that challenge might be?”. As you’ll see, some answers were terse to the point of vanishing! Others, however, gave me more to work with!
In my survey, one of the first respondents said their biggest digital marketing challenge was:
Specialist & dull B2B
and you thought the possible solution to that is
Help locate new niche clients
My Immediate Advice (based on the above)
Initially, I’m going to assume that you want to move away from both training and your “dull B2B” training. If you want to find a brand new niche and not be a trainer any more, you could look at affiliate marketing, training with someone like my mate Sarah who is excellent in that area. Some free videos of hers can be found here
If not, and you want to stay in training but just change what you do on a daily basis, I’d be looking at building the business, by getting better at marketing and then outsourcing the actual training work.
OR using your existing training skills / training company marketing skills to set up a training company delivering something more exciting to a whole new group of people. Do you have any ideas in that direction? Social Media marketing is getting very popular with business owners and you can easily find people to come in and train on those topics for you.
OR setup a training company, training other trainers to become more successful with their training businesses – I know someone who does this and she does very well out of it.
Obviously that’s just a quick bit of advice based on what you’ve said, if I got to know you and your situation better, I’d be better able to help specifically.
How I Can Help You More, Going Forward
Obviously that’s just a quick bit of advice based on what you’ve said in the survey, if I got to know you and your situation better, I’d be better able to help more specifically.
To that end, I also just wanted to make you aware of two new things that might help you going forwards, which are…
1. My free App which is now available to download for iPhones / iPads / Android – click the pic to download here
This allows you to ask my advice via any social media platform anytime, from anywhere, from your own smartphone or tablet. Get my help on the go!
2. The new Inner Circle mentoring membership – the VIP waiting list has just opened to the general public.
If you join as soon as it opens, the membership area is easily accessible via the App and there, for just $79 a month, you can get my UNLIMITED help with your marketing and online business.
Join the VIP waiting list here.