Well, I’m not so much racing towards the end of Michael Dunlop’s 30 Day “Create A Blog” plan, as limping towards the finish line!
A combination of a bad cold and cough, Christmas, the New Year, trying to get my head together about 2011 and what I was going to focus on, all conspired to slow me up on the finishing the challenge.
But finish I will! The Digital Marketing Brighton blog is looking good, but not getting hardly any traffic at all, in spite of my using the Google Webmaster Tools to submit the XML sitemap and check that it has been indexed.
I wrote my “instructional post” over Christmas – on how to take an offline customer database and turn it into something that can be used for email marketing, it’s unique to that blog, so hopefully that will help, but I’ve hardly been prolific as Yaro Starak says you have to be in his excellent recent article “What You Need To Focus On In 2011”, to be successful in anything.
I totally agree with him but what with one thing and another, I’ve hardly been prolific myself *groan* and as for FOCUS, I have really been struggling to finish up everything and clear my decks so that I can focus on Local Business Internet Marketing Services in 2011.
And this is one of the things I have to finish up. I’m determined.
One of the things you should learn from my example is that it’s very hard to be prolific if you are working on multiple projects at once and I want to get to the place where I’m just working on ONE!
Day 27 – Connecting With Readers
Interesting that this should come up this week, as I’ve been pondering the almost complete lack of comments on my blogs nowadays! I was wondering if people tweet and facebook blog articles they like, rather than commenting or social bookmarking them so much?
It’s a bit tough connecting with readers if you don’t get any comments, don’t you think? I know that Michael gets many, many more visitors than I do to any of my blogs, so is it a numbers game? Is it that you can only expect 1 comment per 1000 visits or something?
I did a search on Google for some statistics and/or resources (as you do) and found this great article on the Darren Rowse / ProBlogger site
Only 1 out of every 100 Readers Comment on your Blog!
Jakob Nielsen’s latest study finds that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing.
So 1% of your blog’s users are actively engaging with your blog and the rest are at best occasional contributers.
The study isn’t just on blogging so the actual numbers could be more or less than these and would no doubt vary from site to site anyway – but the principle is true. The vast majority of readers leave a blog without leaving a comment or contributing to it in any way (and some bloggers like it like this and switch comments off – read more on whether to have comments on or off here and the up and downsides of comments on blogs here).
To some extent this is just the way it is and we probably need to just get used to it – however when it comes to comments there are some ways to encourage more interactivity on your blog:
I’m getting about 80-100 visitors per day now (having experienced a mysterious jump over the New Year period) so I would be hoping for a comment every other day or so, but no! Quiet as the grave round here!
So how do I connect with readers then? By sending a regular ezine that includes snippets of the most interesting blog posts, with links to encourage people to come back to the blog where, it is hoped, you my lovely reader will make a comment.
I’ll update the traffic and earnings stats on Day 30, ok?