In Day 26 of his 30 Day Create A Blog Plan, Michael Dunlop shares his thoughts on how to make your blog more sticky, and what he personally likes about a sticky blog.
He also shares a couple of great resources and articles so make sure you go and check out Day 26 on his blog too!
What makes a blog sticky for me?
I can sum it up in a few words.
Personality + openness + frequency + honesty + great “how to” content = Great Blog!
My favourite blogs are those of Yaro Starak, Frank Kern (who also has a more sales orientated blog at Mass Control), Dave Navarro (who also has the Rock Your Day blog), Pat Flynn’s Smart Passive Income blog and of course Michael Dunlop’s Income Diary. Now some of those are more “open” than others, some blog more frequently than others, some share more info than others, some have more personality than others, in that list, but I think most of them have a large degree of honesty about them – they tell it largely like it is.
I also follow my ex-business coach Chris Barrow – his blog is looking totally AWESOME right now – and those of several of my clients like relationship expert & singles coach Susanne Jorgensen of The Singles Gym and Lea Woodward who travels the world with husband Jonathan and the very beautiful Mali, while building amazing businesses while inspiring others all the time.
What disappoints me in a blog?
If I don’t see new posts at least weekly, I get a bit disappointed and Frank Kern and Rich Schefren are the only ones to overcome that disappointment, and keep me subscribed because when they do post content it’s usually dynamite!
I’m the first to subscribe to a blog or mailing list if the person is setting themselves some kind of challenge – 10 days to do this, 30 days to do that, drop 200lbs, make X amount, because I find that kind of stuff deeply inspiring, having an issue with follow through and consistency myself.
That is why, once started this blogging duel, and declared that publically, I couldn’t give up, even though Steve got ill,and couldn’t continue.
Because I didn’t want……no, it’s stronger than that…………I just couldn’t disappoint my readers by just giving up.
Because for me, success is all about just that, not giving up!
I don’t mean plugging away, flogging a dead horse, trying to sell something nobody wants, for example. I mean just giving up before you have had a chance to build a pool of people who might want your stuff. Whatever that is.
It’s my biggest challenge with mentoring actually, and why I persevere!
Because someone with a coach or mentor is MUCH more likely to follow through and keep at it, and go on to achieve great things, than someone who doesn’t have one. In fact, just mentioning Chris Barrow above, reminded me what a FANTASTIC coach he was.
And actually, that’s my litmus test of potential future success in a new client – whether they quickly get started and then persevere with their blogging.
Both Susanne Jorgensen and Lea Woodward did both, and they consistently send out their ezines too. And they have never stopped either, even when they have had tough times, or babies, in Lea’s case.
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