Phew! It’s 7.30 on a Friday night and I’ve nearly caught up to date with the Making Money From Blogging Duel and as a reward for all my hard work, Day 14 is easy peasy!
Michael Dunlop goes into a bit of detail on the 30 Day Blogging Plan but then links to a much more comprehensive post which you really MUST go and read. Go on, do it now before you forget!
I had already set up the mailing list in aWeber but I hadn’t dropped the code in the front page of DigitalMarketingBrighton.com so this was a good reminder to check everything. When the traffic comes, now, I’ll stand a better chance of capturing some of their details!
Suffice to say, that if I hadn’t accidentally built up, over the years, a small but perfectly formed and highly responsive mailing list, I would never have made the money I did over the last decade.
However, here are my Top 10 Rules to share with you about treating your list well, that I’ve learned (and sometimes from bitter experience).
- Mail frequently with great content (yes, it’s better to mail often than not often enough!)
- Start making low priced offers as soon as someone signs up – you want to weed out the buyers from the freebie seekers and tyre-kickers.
- Never include all your content in an email but link to a blog posting or sales page after creating enough interest. This enhances traffic and increases chances of making a sale.
- Be really, really careful when telling educational stories or making a point – this is really dangerous ground here – see below….
- Always talk about things that have happened VERY anonymously, even if you think you are being nice and / or helpful – even if you don’t name names, the people concerned feel as if you are!
- Wait a few months before talking about any incident that could be identifiable by the people concerned even if you follow the rule above. Change the circumstances as much as possible.
- If you get a nasty email, wait 24 hours before replying and get a friend or colleague to read it before you hit SEND. Trust me on this one!
- Even if you have nothing to say, send other people’s stuff out. There is plenty of business in the world and you will become a trusted source of information.
- Don’t be afraid to voice an opinion – a controversial ezine or blog is much more likely to return to! Freedom of speech remember?
- It’s better to blog & mail little and often, you can always come back and expand on an idea later. Don’t wait for perfection!
What do you think? Are you building a mailing list? Do you see it as one of the most important assets of your business?
Perhaps you have a database you are not mailing regularly and have some concerns or don’t know how to do it? I can help…
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