Back from Brisbane with a new digital product or service idea, Nicola reflects on how, when creating new products or services, you must ask yourself these 7 crucial questions…

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Clicks And Leads is a “tongue in cheek” digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Mentioned in the Vzine

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Own It! The Podcast 137 | Managing Client Change
Own It! The Podcast 136 | Fear Of Failure
Own It! The Podcast 135 | Running Multiple Businesses

How To Think More Effectively
Putting On Successful Events

The 7 Crucial Questions

1. Would it be good for our clients?
2. Do we want to deliver this idea?
3. Can we deliver it?
4. What do we charge for this?
5. Can we sell it confidently?
6. How can we test this quickly?
7. What means have we got to get leads?

Get Help With All This!

Mentoring with Nicola

Credits

Creative Direction & Video Editing
PhoebeSoremekun.com

Intro Music
Pool Cosby

Incidental Music
Chill Soul Rap Instrumental | Nkato – Royalty Free Music
Woof | Panthurr
Buddha | Kontekst – No Copyright Music
Chillout | Soulesque – Royalty Free Music
Twerk | Joakim Karud

Drone footage of The Mani
Georgios Ser-Aouas

Brisbane Time Lapse Footage
Danien Berends (DB Digital)

Check out more videos on my YouTube channel

Hope you enjoyed this episode on how, if you are creating a new digital product or service, you must ask yourself these 7 crucial questions…