I’ve been doing quite a lot of cleaning out of my LinkedIn contacts recently. How I’ve been doing that is, I’ve been going through and I’ve been right-clicking on anyone’s name I don’t recognise in my newsfeed.

The one thing that stops me though, is if someone is talking on video to me.

Even if I don’t know them, I’m going to stop, bring up the sound, and I want to hear what they’ve got to say. Even if they don’t look like someone who I’d be normally interested in. Now that’s interesting, isn’t it?

So I’m cleaning out hundreds of people from my LinkedIn feed but a video will stop me dead in my tracks. I’ll maybe watch to see if there’s anything of interest going on.

You need to be making video in your business. You need to start soon. And you need to not worry about what you look like or sound like; you just need to talk honestly to your potential future customers down the lens of a camera. It’s so powerful.

My name is Nicola Cairncross and I can help you market your business better online. Find out more and get my new book at http://NicolasBook.com