Is it actually possible, in 2020, to keep your business marketing really, really simple?
With more social media platforms coming online all the time, Tiktok, Pepo and Vine to name but three new ones, is it really possible to market your business nowadays without getting involved in complicated social media marketing strategies, tools and complex calendars?
Over the next few months, I’m going to be concentrating on growing my digital marketing agency ClicksAndLeads.com, which we market through word of mouth, my own “Be Everywhere Online” system, Facebook Ads (we have a 4-tier strategy for that) and good old referrals from existing customers.
Earlier, I was wondering about my mentoring business, aimed at those who want to learn how to DIY or who can’t afford an agency. How best to market that going forwards and when exactly would I have the time to do that marketing?
There is our “Own It!” podcast, that does a pretty good job of marketing for both Judith (my co-host who specialises in coaching creative types) and I. We both attract coaching / mentoring clients from it and the download numbers are growing steadily so we expect client attraction to grow too.
I’ve been on a bit of a rampage with leveraging “Own It!” recently, sharing daily 10-minute extracts onto LinkedIn and that’s been working great, with views of my profile increasing nearly eight-fold and several opportunities coming via LinkedIn messenger.
I know myself well enough to know that I’ll only do the things I find enjoyable around my marketing activities (and that’s a great strategy for you too!) and as I love to write, blogging seems the obvious choice.
Short posts don’t take long to write, the trickiest bit is coming up with content ideas. I could view them as warm-up exercises for my screenwriting and you never know, the unfinished novel (currently languishing in the obligatory digital bottom drawer) might get a look in too.
But does blogging work any more?
And there’s the title of my next post. I will investigate and get back to you!