What have I been up to over the last couple of weeks to drive my business forward? LOADS is the answer! And loads of networking! Spot me right in the middle of this throng….
I finished my “3 Secrets” videos series and got it up as an evergreen launch process and it was really weird…I poured my heart and soul into those videosand the minute they were done and up, I relaxed quite a lot as I knew that they would be working to market my business on an ongoing basis, night and day and all I need to do now is drive traffic to the videos and tweak and track conversions.
I got an invite to talk for my local Chamber of Commerce at one of their Chamber Chats, on Social Media and how to use it to market your business and I had to create a brand new presentation for that, as I’ve never talked on that topic specifically, and it was very well attended with about 50 people in the room. Lots of laughs and questions so I think it went well.
I had to dash off straight afterwards because I had set up a webinar which had about 140 registered but only 30 odd turned up live (well, I did advertise that I’d be recording it) which made the Q&A session a bit laboured. One chap piped up with some great questions but the only other questions were via the chat box which didn’t make for good listening! However, we had had a very lively Q&A session that lunchtime so I edited those in and the webinar suddenly came to life in the recording.
So I got that up too, sent out the link to the registrants and a load of them opted in to get the recording, which is good as it had been promoted heavily on Facebook by my Mastermind team so they were mostly very new prospects.
Then I found the questions that each person had asked when registering (I’d forgotten entirely that I set that up!!) so I can answer them on the blog and read my answers out loud which will give me material for the podcast too. I made a start with the first of the 137 this week on the Business Success Factory blog and you can read it here >>>
Comments are coming in very favourable on the videos pages, which gives me more social proof, which is very cool, I can add some of those to the opt-in page as soon as I get a chance.
The call to action on the webinar is to watch the videos or book a Strategy Session and that seems to be working, and the call to action on the videos is to join my mentoring membership programme and blow me down with a feather, someone did just that in the second week of launch, so it’s working like a dream.
Their progress through the process made me realise that I’ve got a bit of tweaking to do there to tighten up the customer journey, one of the Critical Success Factors I’ve determined is an effortless customer journey.
I was invited to attend an early morning meeting to talk about the Chamber website and Social Media policy which I really enjoyed – some really clued up people there and we got quite excited about the potential to really showcase members of the Chamber via interviews, a new podcast and the blog.
Then I attended the Brighton Business Curry Club who were celebrating their first anniversary – over 150 businesses turn up for those events at the Lansdowne Place Hotel and boy, is it noisy in the bar beforehand! I only know Paul Fletcher who is a brilliant wedding, portrait and commerical photographer, and who takes the photos as his way of helping the event, so it’s a bit slow going for me at that one. However, the food is superb and the location just around the corner from my favourite Jazz Jam at the Brunswick so I’ll persevere. The Business Curry Club is organised by Harvey Marketing and Let Me Do That For You (outsourced business services) and apart from playing a lively icebreaker organised by Oliver from Acumen Business Law, we were also entertained with a professional Argentine tango and serenaded by Sussex Academy of Music. Both Oliver and Paul were fresh from completing the Brighton Marathon and were obviously thrilled about that.
I really need to work on my 30 second intro though as it’s not cutting the mustard – one person actually said to me “Another Social Media Manager…..a few years ago it was IFA’s then it was coaches, now you can’t move at networking events for Social Media Managers!” which I thought was a bit rude as I had never mentioned social media once! And it can only be in Brighton that you can’t move for Social Media Managers as I’ve never come across any at any business event outside Brighton.
I went off to the next Chamber networking event which was at Shoreham Airport with every expectation of a good time and it was great, I really enjoyed it as I’m getting to know people now. Several people I knew locally came up to congratulate me because they had heard about the Social Media presentation and that it went well, and that is great because it means people are talking about it. I’ve been asked to put a one-day workshop together too, and I’m just waiting for a date.
If you are in business, have you checked out your local Chamber of Commerce? They are really shaking off their stuffy old fashioned reputation and are passionate about serving their local business community. I’m really enjoying my involvement with Worthing & Adur and haven’t even checked out the Brighton one yet!