The power of building a mailing list. At the moment that’s going to be email so you need to include something in every single one of your sales boxes that go out to encourage the purchaser to come to your website and put their name and email in for something else.

Whether that’s a discount voucher, a gift voucher, an ebook for example showing them how to use what you’ve just sent them, anything at all, but you must get them to come to your website, because you can cookie them as well, you can actually build an audience of purchasers from Amazon.

Amazon doesn’t give you the details, but you can actually build an audience on Facebook of your purchasers, how powerful is that? And then you can spin off a lookalike audience from that, so it’s a really important thing to do, put something in every box to bring your purchasers to your website.