Nicola’s still in Brisbane with Neil Asher having a chat about Neil’s Aussie Online Entrepreneurs community and how to discover what your customers actually want. Clicks And Leads is a “tongue in cheek” digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in… Read More »
How Can Politicians Affect Your Success?
Morning! Did you see all the press about Jeremy Corbyn getting a great rockstar reception at Glastonbury this weekend? It got me thinking about how politicians and politics can affect your success. In brief, the Guardian reports “The roar was deafening as Jeremy Corbyn walked on to the main Pyramid Stage of Glastonbury. The 68-year-old… Read More »
Putting On Successful Events
One of the best ways to build a community, or serve your existing community, is to put on a successful event. How do you go about that? How do you make it a success and fill it? And how do you choose where to host it? Neil Asher, one of Nicola’s long time friends and… Read More »
How To Think More Effectively
We are not taught how to think more effectively in schools (although we may be taught WHAT to think!). As an entrepreneur it’s crucial that you develop techniques that support you in being able to think effectively and solve challenges quickly. Clicks And Leads is a “tongue in cheek” digital marketing Vzine by entrepreneur, author,… Read More »
Your Ideal Client And List Segmentation
Who is your ideal client? How do you survey & segment your traffic and mailing list to find out what they really need and will buy? What if you have more than one client type? How do you segment your traffic, ask the right questions, how can you talk to them as individuals? Clicks And… Read More »
Jeni Hott Interview
Million dollar blogger, Jeni Hott, travels globally but knew my sister Sarah virtually! I met one of her Mastermind group members on a sun lounger in Grand Caymen and knew I had to interview her. Check this out for the real secret of how to build a million dollar blog. Nicola: Hi, today, I’m joined by… Read More »
Own It The Podcast | Episode 0133 | Book Marketing For Writers
On Own It The Podcast, Episode 0133, one of Judith’s colleagues shared this thought in a newsletter which, in turn, prompted this week’s challenge about book marketing for writers and authors: “Before you rush off to write your life story, it’s worth noting that current (2014) statistics state that 93% of all books written… Read More »
Entrepreneurial Loneliness
When you work at home online, it’s very easy to fall prey to “entrepreneurial loneliness” and so it’s really important to both build an online community and one outside your door! You need to have something and ideally several someones to get away from your computer too! Clicks And Leads is a “tongue in cheek”… Read More »
Own It! | 132 | Finding Your Avatar
Business advisers advocate absolute clarity about finding your customer avatar. Nicola’s been thinking about all the different sorts of people she can help and wondering about who best to aim her business at. J&N discuss this as today’s Challenge of the Week. Elsewhere In the Show… Both Judith and Nicola were without internet last week,… Read More »
Own It! | 131 | Pottery / Arts Marketing & All About Sea Glass!
Today’s challenge comes from a potter, making beautiful pottery in a remote part of the UK (via her marketing consultant). Could Nicola and Judith recommend ways to increase her client’s footfall, improve her online pottery marketing (and arts marketing in general) and restore her belief in her own business model? Elsewhere In The Show… Judith… Read More »