I’ve been hearing about some new unscrupulous practices by a web designer who is suspected of data-mining the visitors, prospects and customers of their web design client, presumably to sell on. In this weeks vzine I give some helpful tips on how to manage a new web designer. Clicks And Leads is a “tongue in… Read More »
Own It! 140 | Turning Your Practice into a Business
On Own It! The Podcast 140, we discuss; if you are a therapist or a coach where your current business model is hands on or one to one, can you ever turn that into a business where you stop exchanging your time/energy for money, and where your business model becomes one to many instead? Listen… Read More »
Overcoming Obstacles & Setbacks
On your way to success you’ll encounter many obstacles and setbacks, although not perhaps being without power (which means internet) and water on the same day. In 42 degrees that’s no joke, but Nicola’s improvising, as all good entrepreneurs have to do occasionally! Clicks And Leads is a “tongue in cheek” digital marketing Vzine by… Read More »
Own It! 139 | Business Boundaries
On Own It! The Podcast 139, Nicola provides the client challenge today, discussing one of her clients who’s a new freelancer; namely establishing a daily rack rate, discounting it (or not) for friends, enforcing her business boundaries and what to do when clients overstep the mark and ask for more than they are paying for. Yikes!… Read More »
Use Soundcloud? Start Backing Up Now!
Is your marketing content safe? With the news that Soundcloud might not secure their next round funding, podcasters and music producers who host their content there and there alone, face disaster. Always upload to more than one place AND ideally keep a backup on your precious marketing content in the cloud – somewhere like Dropbox, Drive or… Read More »
Own It! 138 | Entrepreneurial Certainty
On Own It! The Podcast, episode 138, Judith and Nicola brainstorm the apparent need for entrepreneurial certainty and talk about how to get clients off the starting blocks and into taking action. Listen here >>> In the Show… Nicola was scheduled to be in Paris today but there were too many decisions to make and far… Read More »
Creating A New Digital Product Or Service?
Back from Brisbane with a new digital product or service idea, Nicola reflects on how, when creating new products or services, you must ask yourself these 7 crucial questions… Clicks And Leads is a “tongue in cheek” digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast… Read More »
Rich Schefren Interview
I got to interview one of my all-time heroes, Rich Schefren. I’ve been working through Rich’s coaching program since 2006 and ironically we had this podcast interview fixed up for months. Then I ended up, by sheer fluke, going to Florida to work with him just the weekend before this podcast interview happened. In this… Read More »
Own It! 137 | Managing Client Change
On Own It! The Podcast, episode 137, you want to change your business model, but how do you successfully manage client change? What if they don’t like what you are proposing, is it all or nothing? How do you successfully manage the transition in a way which is both professional and loyal to clients who… Read More »
What Do Your Customers Actually Want To Buy?
Nicola’s still in Brisbane with Neil Asher having a chat about Neil’s Aussie Online Entrepreneurs community and how to discover what your customers actually want. Clicks And Leads is a “tongue in cheek” digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in… Read More »