If you’re making sales in your business I want you to think about a very powerful principle, the principle of making an automatic customer.

This is where your customer pays you a recurring fee to get a continuation of service. It’s actually helping the customer because it means they don’t have to worry about renewing.

For example, I’m without a printer cartridge right now. What I should do is go and look for a printer cartridge subscription model where they post one to me every so often.

My contact lenses text me to tell me that I should be running low on contact lenses because they know exactly how many lenses I wear every day.

This is the kind of thing I’m talking about. If you can create an automatic customer from a normal customer.

The business model is so powerful and there’s a fantastic book called The Automatic Customer by John Warrillow. I strongly recommend you go and read it. It will open your mind to the possibilities.