The other thing I have to watch out for is a creeping sense of victim mentality.

I remember the exact moment when I was 37 years old. I realised that all my life I’d been using victim mentality to excuse myself from doing the things that needed to do to make me more successful, and indeed happier. So I tried to put a lid on it then, but it’s an, after 37 years it was a bit of an ingrained habit, so I really have to guard against it now.

A good example of how it plays out is when for example Facebook algorithm closed one of my ad accounts, and I was really, really feeling the victim mentality then, because I’d spent the last four years learning how to do Facebook ads really well, and abiding by their terms and conditions. So I definitely felt victimised on that point, but eventually I realised it wasn’t personal, it was just the algorithm and I just carried on found a work.

So how does having a victim mentality hold you back in life?

My name is Nicola Cairncross and I can help you market your business better online. Find out more and get my new book at http://NicolasBook.com