The Short Version
Nicola is a 22+ year veteran of digital marketing, having set up her first website in 1995 using HTML code. Now, she is a speaker, a successful business author (and is currently writing her first sci-fi novel), she co-hosts one podcast called “Own It! The Podcast”, a weekly video and audio podcast called Clicks & Leads and is heavily involved with Write Club The Podcast too.
Nicola loves to mentor business owners to transform their businesses to give them more time, more profits and to better support their dreams. She does that via her Clicks & Leads Academy.
In addition, Nicola currently owns ClicksAndLeads.com, a boutique digital marketing agency and she has just launched a passion project based around her activities as an aspiring sci-fi writer, WritingClubWorld.com, where writers can post their work and get constructive feedback on their writing.
Nicola started her online career with a successful training / coaching company “The Money Gym” and you can download a copy of the book of the same name, completely free of charge. With her ex-husband, she launched a house/garage compilations label Esoteric Records, and she created Worthing’s first boutique hotel “The Acacia” which she marketed nearly 100% online.
Nicola currently divides her time between Shoreham-By-Sea in Sussex and Stoupa, The Mani, Greece.
She has been featured in many newspapers and magazines, including Woman & Home (Jan 2007, Duncan Bannatyne’s “The Sharp Edge” (Jan 2007), The Times, The Observer, The Mail On Sunday, The Mirror, The Scotsman, RED Magazine (many times), New Woman, Woman & Home (Aug 2006), Cosmopolitan (Feb 2007 and many other times), Elle, Marie Claire, Essentials, Top Sante, Radio 5 Live and CNN Breakfast News Worldwide.
She attends and speaks regularly at events, both on and offline, on Digital Marketing, Facebook Ads, Social Media Marketing & Entrepreneurialism.
The Longer Version
Hi and welcome, I’m Nicola Cairncross and I currently divide my time between Shoreham-By-Sea, in Sussex and Stoupa, in the Mani Peninsula in Greece. I fell in love with the place 20+ years ago, have been coming here ever since and after suddenly losing my life partner Steve, plus a few amazing synchronicities along the way, I decided to stop putting my dreams on hold and just “do it”!
Now my sister Sarah and I live there full time (for the moment), working remotely, blogging and podcasting on Swagger & Soul, as we go.
I was a very late starter on the road to success. I had many, many false starts while becoming an entrepreneur, until, in the late 1990’s I discovered the 3 key elements of a successful business.
Before I could discover any of those elements, however, I had to learn the first lesson of transformation, which is to really take on board the notion of taking 100% responsibility for your life.
One of those elements of a successful business is world class digital marketing to attract your ideal customer or client. Since learning that, starting 20 years ago with the purchase of my first domain name, I’ve built two six-figure businesses, the last one within one year.
Now I regularly earn in one month what I used to earn in a year (and I’m not kidding).
I offer an outsourced digital marketing service which helps successful (but overstretched) business owners create, and easily implement an effective and profitable digital marketing strategy, using your existing staff resources OR my expert in-house team.
I also mentor business owners who want to learn how to DIY.
You don’t have to take my word for it…
Here are just a couple of recent testimonials with specific figures!
(You can read more testimonials here).
“Created A New Business From Scratch” “Nicola created a large sum of money out of a miscellaneous assortment of previous materials and an old mailing list; we launched a new coaching programme and business in about 3 weeks flat, along with an evergreen marketing system, a strong social media presence, a brand new membership site and two new coaching programmes. She knew who to use, which software to work with, it was a fast, painless job. I’m so delighted, I offered her a share of the business going forwards and I know I can leave her to it, while concentrating on the bits I’m good at; speaking, writing and coaching. Chris Barrow, CoachBarrow.com / 7connections.com / Survivor, Series 1, “The Island With Bear Grylls”
“Offered A 5-7 Year Contract Worth Over £100k A Year – I Feel Very Excited About The Possibilities For My Business Now”
I had been looking for the right business mentor to assist me in setting up a brand new business. Having run many businesses over the years I knew exactly what I needed from a mentor and that I required a different type of support in building a virtual online business.
Nicola & I spent a fabulous day together and I came away with clear goals and a plan of action, and I felt for the first time I was aligned and congruent with them. I knew they were achievable! I was totally inspired and couldn’t wait to get going!
Being new to internet marketing, and working with Nicola 1-2-1 enabled me to progress at a pace that worked and although learning something completely new is a challenge. I felt well supported and not out of my depth with the technical content – at least, not too much! Nicola not only introduced me to her suppliers, but has the knowledge of internet tools to short cut the route to being successful online. She also assisted me in recruiting a Virtual Assistant so I wasn’t struggling to do everything myself, and left my time free for doing what I do best.
Now, having been offered a major contract with an ideal client, worth over £100k / $150k a year, for the next 5-7 years, with potential for more with the parent company, I feel very excited about the possibilities for my business now. Not to mention my return on investment! Bev Blanchard, LifeLivedByDesign.com
The Even Longer Version Of The Story!
From a not very auspicious start of dead-end jobs and failed college courses, best-selling author, speaker Nicola Cairncross was, only 20 or so years ago, applying for £12-14k per year secretarial jobs. At one point, she also had to move her whole family in with her sister in her little fisherman’s cottage in Worthing, things were so bad.
Now, as well as hosting a successful podcast called “Own It! Your Business & Your Life” with Judith Morgan, Nicola mentors and consults with business owners to transform their business marketing.
Until recently, she also owned a specialist Facebook Ads Agency called Clicks & Leads which went to zero turnover to six figures in under 6 months. Nicola discontinued that after the sudden death of her partner Steve made her question everything and she decided to start living her dream life instead of waiting.
From that early dodgy start, and 38 years of floundering about, as soon as she started taking responsibility for her own success, Nicola’s life had a massive turnaround due to a well-timed mentor (Bennie Gray from the Space Organisation) and a book falling off a shelf in the Oxford St branch of Books Etc. That book was “Swimming With Pirahna Makes You Hungry” by Professor of Entrepreneurship, Dr Colin Turner (click here for Nicola’s podcast interview with Dr Turner).
Phew! Is that one great book! She devoured it – and did all the exercises – before moving onto other greats such as “7 Habits Of Highly Effective People” by Steven Covey, “Rich Dad, Poor Dad” by Robert Kiyosaki, “The E-Myth Revisited” by Michael Gerber and other life changing tomes.
This was her real education you see, because although bright…….Nicola left school at 16 with only two skills:
- the ability to read and a love of books
- the ability to type
- the ability to talk her way out of trouble
OK, that’s three.
That proves you don’t have to be able to add up to be able to create (what was at the time) Europe’s leading wealth creation education company The Money Gym AND become the official “Wealth Coach In Residence” for Visa International PLC and Pampers iVillage.
After this epiphany about taking responsibility for your own life and success, Nicola Cairncross originally trained as a coach for three years with Coach University USA, founded by the inspirational Thomas Leonard, and she is still a lifelong member of the Coachville Schools of Coaching.
However, she always knew she wanted to work with entrepreneurs and business owners.
As well as writing the book of the same name, Nicola then devised and launched The Money Gym coaching programme in 2002 including home study materials, one-to-one coaching calls and interactive workshops.
Since then The Money Gym enabled several of its clients to become millionaires and some are en-route to become multi-millionaires already. Nicola published “The Money Gym – Wealth Building Workout” in 2003 (updated 2010) which is available on Amazon and in all good bookshops as they say!
Nicola was shortlisted for a major Channel 4 series on entrepreneurs and has recently been screen tested for a new Sky One TV series. She is regularly featured in the press, radio and was a guest recently on CNN Breakfast News which was broadcast worldwide.
Her second book “The Business Success Factory” went to No 1 on Amazon in the Small Business > Entrepreneurship category and still sells steadily today.
“I knew I was destined for success but I despaired of finding it through the kind of jobs available to me. I always used to look at my pay check and think “for God’s sake, get bigger!” but I never knew how to make that happen, as they don’t teach success at school beyond the traditional routes.
And as for creating a successful business, I had even less of a clue, though I knew that was the route I wanted to go. I nearly went bust so many times, in spite of attending loads of local business seminars. It was only when I found mentors among the mega successful, both here and abroad, that things really changed for the better”.
Nicola caused a sensation when she spoke at the Annual Conference of the Chartered Institute of Management Accountants and started her talk by telling them she only had Grade 3 CSE maths. But she captured their attention big time by pointing out that she had put a £1 coin on each of their chairs and asking them if they knew how to turn that £1 into a million pounds in just 18 years?
None of them did know! So she showed them……
Then Nicola’s 3rd book “How To Market ANY Business Online” was published followed by “The Science Of Getting Rich Online” and “Mindset, Marketing & Money – Vol 1”. Find out more about all of those books here and download a couple for free.
She also blogs & writes short stories over at Swagger & Soul and is working on her memoirs.
NicolaCairncross.com is one of several trading names owned by CairnX Ltd.