With everybody getting to so excited about Instagram Stories at the moment, I thought I’d just remind you that they’re not permanent.

It’s much better if you can take a picture and put it on your Instagram timeline and tag it properly, don’t forget to put the hashtags on. So many people I know have fantastic Instagram accounts and they don’t even stop to put sort of four or five tags on.

You can actually use up to 30 tags. Go and find out the ones that are most relevant for you and then add on a few that are specific to the picture as well.

So with our Own It! podcast we might have a load of tags around podcast, podcasting, entrepreneurs, business, marketing tips, video marketing. But we’ll always add three to five hashtags that are specific to that particular episode.

And the other thing to watch out for, is that your Instagram feed doesn’t just get full up with motivational quotes. Intersperse it with personal stuff as well. It makes it much more interesting for your followers.