The Top 7 Biggest Mistakes People Make With Facebook Ads
I don’t know if you know but a couple of years ago I started what was then just a Facebook Ads agency called ClicksAndLeads.com and my goal then was to be the “WPCurve” of Facebook Ads. But I swiftly realised that if you try and price (a service) so that everyone can afford it, you end up attracting people who don’t really have any money, or a business or an ad budget which actually isn’t very helpful when you are trying to run Facebook Ads!
It is possible to run Facebook Ads on a really low budget, I know because I’ve done it myself but the problem is that people want to test a lot of different things and they don’t realise that each test is going to need its own budget.
I hope that by going through the “7 Facebook Ads Mistakes” I see when people call me in for consults and say “Help me, my Facebook Ads aren’t working” I can help you work with a very tight budget and at the end (and under this video somewhere) you can see a link to register for a Facebook Ads Masterclass I’m running soon.
Let’s get started, shall we?
Mistake 1 – Delaying Getting Your Pixel On Your Pages
Let’s get started about the “Top 7 Facebook Ads Mistakes” I see when people call me up and say “Nicola….help!”
The first thing that most people do is that they make a mistake before they even start running a FB Ads campaign and that is not to get your pixel on your website. There’s a little bit of code that you pick up from within your Facebook Ad Manager or Business Manager (whichever you are using) and it’s called a Pixel.
You drop it onto your website, your Leadpages, your ClickFunnels pages or ActiveCampaign and all those different places that you are creating pages.
The point of getting it on before you even start running your ads is so that you can build an audience of people who visit specific pages. You can go into Facebook Audiences after you have got your pixel on the page and say I want to track who arrive at this specific page.
Yes, you can track the people who arrive at the front page of your website, but I strongly recommend that you start creating Audiences from people who arrive at key pages i.e. Webinar registration pages, Sales pages, your About Page might be a good idea…because a lot of people who visit your About page are quite interested, they haven’t bounced away from your site immediately.
Definitely start creating audiences of people who arrive at your optin pages and your optin thank you pages, that is quite crucial as is anyone who arrives at your thank you pages after your first sale.
What you want to be doing is creating audiences out of those people and then you can create what’s called “Lookalike” audiences and even if you don’t have a mailing list or you don’t have any idea who your potential future clients are going to be, just by tracking some traffic on some of your pages and then creating a “Lookalike” audience, perhaps with a qualification of something else that they would be interested in…..
For example, I create “Lookalike” audiences out of people who arrive at thank you pages of my optin pages and then I qualify them against people who are interested in Infusionsoft, ClickFunnels, Magento, what else is there out there… aWeber.
So I ask for lookalike audiences that are like the people who have opted in for my free gifts but who have also got an interest in a specific bit of software that I know only serious people with serious businesses intent would be using. Infusionsoft really weeds out the men from the boys as does Magento and… what’s the other one? Unbounce, I think, is it Unbounce?
So that’s what I do, I create potential lookalike audiences with software. You could also qualify them with Interests and in America I think you can do all sorts of things with income brackets but I don’t think we can do that in the UK yet.
The other thing you need to do, the reason you need to get your pixel onto your pages in advance, is because you can start re-marketing, so if you are getting ANY kind of website traffic at all, you can start re-marketing to people who have visited specific pages.
Even if that’s one or two or ten people a day, that is a very effective way to get … to remind them, they’ve just been to your website! You can even say that, say thanks for visiting, did you pick up my Free Report while you were there?
So that’s really important…the other thing that is really important about getting your Pixel on your pages even before you’re ready to start advertising is to set up Custom Conversions.
Because…when you start ads ….. now my friend Minesh and I had this argument yesterday, when you start ads, you’ve got the choice to start an ad campaign optimized for clicks or optimized for leads.
I believe (and I’m actually going to test it this weekend) that you need to get … if you are not getting any traffic on the thank you pages after your optins and you’re not getting any traffic on the thank you pages after your purchasers purchase then you haven’t got any data for Facebook to build their Optimization around if you like.
So it’s a really good idea, especially if you are getting a bit of traffic and you have got a mailing list, to start sending traffic through your Funnel and create a Custom Conversion using the URL of the thank you page after optin and the thank you page after the first sale.
Then when you come to set up your first campaigns, the details of the people who optin and who buy, from visitors to your website or your mailing list and they’ll be able to do an optimization for leads campaign or an optimization for sales campaign more easily than if you didn’t have any traffic on those Custom Conversions pages at all.
Now if you don’t understand what I’m talking about, as I’ve gone a little bit too deep a bit too quickly but I hope I’ve sold you on the benefits of getting your pixels on your pages early.
To enjoy the rest of the “7 Biggest Facebook Ads Mistakes” simply watch the video above or if you prefer to read…