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Some Recent Case Studies

Angela Durrant |

Angela was a hard working and successful singing teacher with a young daughter who loved ballroom dancing along with a husband who had some health issues.

I found out about Angela’s background, experience, expertise and aspirations, then put it all into a coherent plan for a largely virtual business. I also encouraged Angela to immediately put her fees up and corral her appointments into fewer days a week.

Angela put those two ideas into action and it changed her life with an immediate return on her investment. Then, for personal reasons, she didn’t implement any of the wider plan for a few months but as soon as she did, her life and business transformed. She followed my plan for sharing singing lessons and techniques online and immediately started attracting a higher quality client, willing to work virtually and to invest in Angela’s longer-term and top-level singing mentoring packages.


Angela Durrant

Kate Cocker |

Kate Cocker is an experienced radio presenter and business speaker who wanted to grow her coaching & mentoring business. She has a busy husband who works away regularly in Sports TV and Radio and two small, demanding children. Kate is incredibly energetic but understandably felt overwhelmed and exhausted sometimes.

She was referred to me as someone who could help her sell more of her “Better Radio Presenter” course, previously launched on one of the usual teaching platforms but I could see that there was more potential than that. We took a strategic look at her whole business and we got my Clicks & Leads agency involved on the tech side of things, because all Kate had was a nice looking website created by a friend, but not much else.

We created product offers, an automated marketing and sales funnel, then Kate executed my systemised social media marketing plan playing to her strengths. Within 12 short weeks, Kate was getting more speaking engagements, more 1:2:1 mentoring clients at a higher level and her fees were rising.


Kate Cocker

Dr Jane P. Lewis |

Dr Jane P. Lewis has been studying and teaching Huna for over 20 years, she’s one of the most experienced people in Europe and has long wished to make the healing powers of Huna more easily accessible to people in the UK particularly.

We have worked together many times in the past, so Jane knew that I could help her put all the elements of her new business together online, from scratch. We started on an “all done for you” basis that included strategic business and social media consulting, with my digital marketing agency Clicks & Leads doing all the behind the scenes tech work.

Now Jane has a fully automated marketing machine, digital and retreat products and an ongoing membership community. I helped her find and train her team and now we have moved into more of a strategic coaching relationship via Clicks & Leads Academy.


Dr Jane P. Lewis

Here’s How I Can Help You

Would you like to turn your existing expertise or content into hot prospects, a coherent digital marketing plan, digital products & more new business? To systemise & outsource your social media marketing so that you can be found by your ideal customer or client? To attract a constant stream of those ideal customers without ever having to sell again?

Well, great news! My name is Nicola Cairncross and I’ve got 22+ years experience of not only marketing my own ‘real world’ businesses online but also of helping business people in many diverse industries (see below) to do that too.

Over the last 10 years, I’ve created four successful businesses and I test everything I advise my clients to do, with my own money first.

To get started, download a copy of my book “Attract 3.0“.

Or click here to join my next FREE 5-Day Challenge.

Then, if you want to work with me, you can join my community of business owners & online entrepreneurs at Clicks & Leads Academy where I’ll be able to share my video trainings and help you further.

What Kind of Business Are You?

I created my first website in 1995 for our dance music record label, then went on to promote an empty room in Mayfair from a 5-page website and ended up filling it with fashion shows and other events, hired by the top stores in London.

In 2003 I filled our new boutique hotel with bookings before it was even open and I’ve been making a full time living, marketing real world businesses online for over 20 years.

I’ve also mentored hundreds of different consultants and business owners to successfully do the same.

From a global cement specialist, through a fertility expert, a hydroponic wheatgrass manufacturers, a cataract eye drop scientist and a superyacht skipper to an organic foods recruitment consultant. See below for a more comprehensive list.

Previous clients have included Bernadette Doyle of Client Magnets. You may also know top UK copywriter Nick James, Nicola Bird of JigsawBox & The Simplicity Project, Sharon Gaskin, Founder of The Trainers Training Company, Adrian Savage (top UK Infusionsoft Consultant), Lisa Turner Founder of Psycademy, Natasha Courtenay-Smith who looks after Jeremy Vine, Cerys Matthews and Zita West.

I have created marketing campaigns for businesses as diverse as:
  • Award winning business lawyers
  • Round-the-world superyacht skipper
  • Stock-market trading training company
  • House music record labels
  • Hydroponic wheatgrass manufacturers
  • A top end restaurant
  • A boutique hotel
  • An empty room in Mayfair
  • A global cement specialist
  • Coaches of all specialities
    …and many, many more!
  • Cataract eyedrops for dogs & horses
  • Fitness experts & cycle tours
  • An angel healer
  • Gold & silver options investing training
  • Clutter clearing and fertility experts

Nicola CairncrossAuthor, Speaker, Podcaster

About Nicola

I’m a bereaved ’empty nester’ but I’ve come out the other side and am much stronger for it. I divide my time between Shoreham-By-Sea, Sussex where my grown-up kids live and Stoupa in The Mani, Greece.

I was “bright but could do better” at school and my early working life was a disaster as, while I knew I was an entrepreneur, I knew nothing about building a successful business.

Finally, in 1995, I bought my first domain name and started online with nothing at 38 years old. In the last 10 years, I created four successful businesses online and now I’m a successful digital marketing consultant, a 5 x business author, podcaster and speaker.

I’ve been through a few major life changes as I say, but the one thing that has stayed constant is my ability to run my business digitally, working with amazing clients, doing something I absolutely love!

On the blog here, in my vzine and podcast, I share all my knowledge and expertise on how to build a compelling brand online, how to leverage your knowledge and skills into digital content, an engaged community and a leveraged social media presence.

Client Testimonials


“My diary is already full now for Q1 2018 and it’s only near the end of January! I’m putting my prices up again. So…..what do we do next? I highly recommend working with Nicola to anyone who is serious about marketing their business online.”




“Nicola was recommended to us by someone we know, like & respect and the experience of working with her has been everything we were led to believe it would be. She helped us with creating our online strategy, project managed the website, our social media setup, creation of our digital products and we made our first online sale within a few short weeks!


Suzanne & Conrad Potts


“I had been looking for the right business mentor to assist me in setting up a brand new business. I knew exactly what I needed in building a virtual online business. We created clear goals and a plan of action, and I felt for the first time I was aligned and congruent. I knew they were achievable! I was totally inspired and couldn’t wait to get going!


Bev BlanchardLifeLived/


“Nicola helped me create a new business out of a miscellaneous assortment of previous materials and an old mailing list; we launched a new coaching programme and business in about 3 weeks flat, along with an evergreen marketing system, a strong social media presence, a brand new membership site and two new coaching programmes.

She knew who to use, which software to work with, it was a fast, painless job. I was so delighted. I knew I could leave her to it, while concentrating on the bits I’m good at; speaking, writing and coaching.


Chris Barrow Survivor, Series 1, “The Island With Bear Grylls”


“When I wanted to start a brand new digital marketing agency there was really only one person for the job. Both in terms of setting up and initially running the business, recruiting, supervising and motivating the team AND providing our international clients with world class marketing strategy, I knew I had to secure Nicola Cairncross.


Neil AsherCEO,