Business Diary | Too Many Days Off!
What a strange old time of year it is, what with being out of the office two days last week, then two bank holidays this weekend, then another two bank holidays next week! I enjoy what I do so much, I almost resent having to stop when a load of holidays co-incide! We went to see Arthur yesterday, which apart from the ever-brilliant Russell Brand and Helen Mirren, the film was pants overall. Stupid, stupid plot and I know now why I never watched the first one!
Last week I had a day trip to London to meet with my Mastermind group and the one thing I wanted to get out of the day was a firm grasp of my USP (unique selling proposition) and my 30-second hook, because my experience at the networking meeting last week proved that I hadn’t nailed it yet.
Getting a bunch of successful opinionated internet marketers in a room, sprinkled with a successful “Baby Billionaire” stockmarket investor and ex- property multi-millionaire turned best-selling author and it’s a recipe for a lot of noise!
Funnily enough while I really enjoy working on everyone else’s business I don’t really enjoy my bit – I find it quite stressful to have lots of ideas thrown at me, perhaps because I’m such a visual person that talking is not my preferred method of taking in info. I have to get up and write on the flipchart while we are doing it.
But we did come up with a great hook…. “I can slash your marketing budget by 40% while increasing your profits by 15% or more, so if you are turning over half a million or more and wondering why your marketing’s not working… talk to me now!” which would qualify my ideal client prospects and probably get most business owners’ attention.
I sent out an email with all the details of my “Done For You” service which I’m ready to launch, now I’ve got the Worthing & Adur Chamber Of Commerce as my first client, and the call to action was to click the link to fill in the form, to request a “no-obligation” Strategy Session but out of 36 clicks, not one person filled the form in.
Most mysterious!
I then sent out an email asking for feedback about the form, and a couple of my Mastermind group members pointed out that I was asking some questions on there that may have been putting people off, because they may not have known the answers!
So I’ve simplified the form now, and hopefully that will have an effect.
I also got some feedback from a potential client ( who I know I can help immediately) which was useful and which showed me that I’m still not explaining things very well.
I also took the opportunity this weekend to add Google Optimiser Code to each page, so I could start split testing headlines and other elements. You would be amazed how just changing a few words can make a massive difference in conversions.
I’ve relocated to Shoreham temporarily while my ex goes on holiday to the Caribbean (Xmas present from his girlfriend, the lucky thing!) and that means I get to see more of my family, friends and poker buddies – I’m off to play with the boys again tonight at my old haunt The Crown & Anchor.
Must go and get ready but have a nice Royal Wedding Week!
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