Business Success | It’s Meltdown Time Again
Well the reason you haven’t had an ezine recently is because I’ve been having a bit of a meltdown! Remember I wrote about email overwhelm recently?
Read Part 1 Here >>> & Read Part 2 Here >>>
Well it got worse!!
And it didn’t stop at email either.
I felt so completely overwhelmed by all the emails (still coming in even though my new VA Kelly was shielding me from most of it) the messy bits of admin, back dated “urgent” but not “important” tasks that needed doing before I could get to the “growing the business” stuff that a week agon last Monday I just sat down and fell apart on my sister.
As she coached me through it, dragging out of me what what clouding my brain and making me feel torn in all different directions, it turned out that what I was suffering from was common to ALL entrepreneurs (Unless they get a grip on this!)
Too many opportunities and not enough FOCUS.
Too many ideas, strategies, twitter accounts, websites, people wanting me to do stuff….just too much of everything.
So we talked, and we talked and finally she agreed to help out, by acting as my Online Business Manager for a month at least.
Streamlining, closing things down, tidying up loose ends, and generally keeping me focused on what was important rather than urgent
Zapping tolerations – see the Success section of this ezine for more about those little energy suckers….
Ruthlessly unsubscribing me from stuff, logging into accounts and making sure that my outward facing social profile was pointing people towards just one thing…..
The thing I never get tired of
The thing I love to do…..
The thing I would still do if I won the lottery tomorrow and really, really had enough money to bugger off abroad and never to have to work again….
The thing where I can bring the most value….
The thing that is overhead free, time & energy efficient
That doesn’t require time consuming travel, networking or painful and inefficient meetings (how was I getting sucked into those again?)
Mentoring.
Nothing more (for example, no internet marketing services delivery for me after all)
Nothing less (focusing on delivering great attention to my existing clients and those who are joining under the government grant scheme)
Just mentoring…..
By telephone & webinar.
Working with business people who appreciate my knowledge and skills.
Small Business Marketing Mentoring & Internet Marketing Mentoring
The magic thing I love to share.
That’s it.
Total focus.
It really feels much, much better.
Oh, yes and setting up joint ventures with list owners who think their subscribers would like to read my Money Gym book – which has a great couple of chapters on business success & internet marketing – so that you can make money and I can grow my customer base for …… yes you’ve guessed it……
Mentoring.
So Enough About Me, What Can You Take Away From This?
When you feel overwhelmed and distracted and you KNOW you are focusing on the “urgent rather than the important” I suggest you
- Stop and voice out loud to someone who cares, that you are unhappy and need help (or use your mastermind group or mentoring support group)
- Sit down with that someone and just unload (they should keep quiet and not try and fix you, just listen)
- Get them to feed back to you what they see the 3 main problems are (drawing their info from what you have unloaded)
- Listen carefully and see if you agree
- If not, talk again until you do
- Take responsibility for the fact it’s probably something you are doing (or not doing) that is causing your challenges in the first place
- See what processes you can put in place to change the way you do things (or dont’ do them!) so you can prevent those 3 main problems recurring
I always feel better if I focus on challenges and the potential processes that can prevent or solve the challenges rather than focusing on quick fix solutions – somehow it feels more manageable and strategic, and something that can be tracked to see how effective it is.
Resources:
(Thanks to Steve Watson for sharing this one)
@KISSmetrics 11 Ways to Make Social Media Marketing a Little Less Overwhelming http://t.co/rH3AOap
Share Your Thoughts:
I would love to hear your stories around how you keep focused, whether you get overwelmed, or if you don’t feel very focused right now and would like some help.
Just hit the “share your thoughts” link there.
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