Nicola Cairncross has been marketing real world businesses offline and online since 1995, including a house music label, boutique hotel, vintage cafe, a jazz album and an empty room in Mayfair, not to mention her own "The Money Gym", Amazon No 1 bestseller "The Business Success Factory" and "How To Market ANY Business Online" books and training programmes.
Nicola is now founder and MD of Cairncross Media, leading a small expert team specialising in Facebook Ads, Twitter Ads, Inbound Marketing, Digital Product Creation & Podcasting, sharing their expertise to businesses as diverse as security companies, private banks, business mentoring, property investors, fertility, clutter clearing, career & cement specialists and dating gurus.
Although a voracious reader, Nicola's writing career got off to a not-very-auspicious start of having to pay to take her two English O'levels because the teacher didn't think she'd pass (she did, with A's).
However, Nicola has always loved to write and back in 1998/1999 started a text-only ezine, mailed out to a small but fast growing subscriber list, once a week, mainly to keep herself accountable in her journey to find out how to be more successful.
Now Nicola finds herself the author of No 1 Amazon Best-seller "The Business Success Factory" in addition to "The Money Gym, with a third on the way and plans for a fourth. She also loves to blog which she does mainly on The Business Success Factory nowadays.
Often described by Nicola as her original "life's work", grew out of a burning desire to figure out what makes some people "good with money" and why some people, no matter how hard they work, stay poor. Nicola started to learn about the psychology of wealth, how money actually works and gathered some amazing multi-millionaire mentors. She shared what she was learning with her website visitors and mailing list subscribers and, before she scaled back activities in 2010, as a result of the global recession and the temporary collapse of the property market, to focus on Inbound Marketing, The Money Gym had grown to be one of the foremost providers of wealth creation education and mentoring in the UK and Europe.
Started in January 2010 when Nicola realised that she wanted to mentor people on how to start an online business specifically. From a standing start, Nicola built The Internet Marketing Bootcamp with membership levels to suit every budget but centred around video tuition and Q&A / Mastermind calls. As a result of working with many different businesses, Nicola developed her proprietary internet marketing mentoring system now known as "The Triple-M Blueprint" and wrote her book "How To Market ANY Business Online" being published January 2014.
Was founded in January 2010 when Nicola realised that there was nobody delivering internet marketing services (integrating traditional marketing) to real-world businesses, nobody that is who actually had direct experience of making money selling products and services online. She could see there was a gap in the market for a boutique digital marketing agency, taking on just one client in any market sector, offering a specialist Lead Generation service.